What I do
Most CMOs are fighting the wrong battle.
They're optimizing funnels while their competitors are redefining categories. They're measuring MQLs while their board is questioning marketing's strategic value. They're hiring more people while their message gets weaker.
I help companies stop competing and start differentiating—through strategic repositioning that creates not jus campaign momentum but competitive moats.
Go to Market strategy
Turning products into revenue drivers
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Customer profiles that sales teams actually use
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Messaging that wins competitive deals
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Launch strategies that create real momentum
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Common language across product, marketing, and sales
50% win rate increase
Revenue-focused marketing
Marketing that moves the business forward
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Pipeline contribution and win rates that matter
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Systems that measure revenue impact
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Budget management with clear ROI
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Making the business more valuable
$110M+ ARR contribution
(Re)branding & positioning
Building brands that win differently
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Strategic repositioning, not just visual refresh
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Understanding where we're losing deals
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Owning market space that matters
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Creating positions competitors can't copy
Two global rebrands
Leadership & team building
Building teams that scale and perform
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Hiring for cultural intelligence and strategy
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Systems that enable best work
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Leading through organizational chaos
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Global teams across US, EMEA, and APAC
3 to 30 people
Leading Internally and Externally
Strategy is the easy part. Building conviction—with your team, your board, and your customers—is where the real work happens.
I've presented to boards evaluating new go to market directions and millions of dollars in budgets, rallied sales teams skeptical of new messaging, spoken to customers at industry conferences about where the market is headed, and led 500-person all-hands through major change. The challenge is always the same: make complex strategy clear enough that people know what to do, and compelling enough that they actually do it.
Whether I'm in a boardroom, on a stage in front of customers, or at a sales kickoff—the goal is to build conviction and create clarity.
