Insights and thought-leadership
Where I write and speak about marketing strategy, leading change, and what it actually takes to differentiate in competitive markets.
Featured articles
CMO Resilience: How to Prove Marketing's Value
Content Strategies podcast
November 2024
Why resilience isn't about bouncing back—it's about building organizations that get stronger under pressure. How to prove marketing's strategic value when boards question your budget.
Leading with Heart: Authentic Leadership in Business Transformation
Authority Magazine
February 2024
How the "Go Positive and Go First" philosophy helped navigate a PE acquisition and scale to $110M+ ARR. On leading through uncertainty when everyone doubts the strategy.
Can AI-Powered Content Be Accessible and Inclusive?Spiceworks
April 2024
Why ethical human-centered design matters more as AI scales content creation. The balance between efficiency and human oversight that most companies miss.
Expert commentary & interviews
AI I at the Crossroads: Creativity, Ethics and Integration Challenges
CMSWire
November 2024
"Don't just sit back and let ChatGPT create the content. Show me where you add value as a marketer—with your creativity, with your humanity."
Digital Optimization and Accessibility
What's up in Tech with Evan Kirstel
May 2024
On building comprehensive approaches to SEO, accessibility, and performance that actually work together. Why purpose-driven strategy beats piecemeal tactics.
Preparing for TikTokified Customer Journeys in the Age of Generative AI
The Agile Brand podcast
November 2024
How marketing strategies must evolve as buyer journeys become increasingly non-linear. Why traditional funnels are dying and what replaces them.
AI for Accessibility and Beyond
Lessons for Tomorrow podcast
May 2024
AI's role in digital accessibility, the importance of human oversight, and creating inclusive experiences that work for everyone. Why automation without judgment fails.
