Everyone said I wasn't ready to be CMO of a PE-backed SaaS company. I took the job anyway.
Two years later: 110M USD ARR, successful transformation, and proof that courage beats certainty every time.
Hi, I'm Izabela
the marketing executive who believes differentiation drives growth, not the other way around.
Also the one who got so obsessed with Ernest Shackleton's leadership story that I actually went to Antarctica to see where it happened. If I could have dinner with anyone, it would be him—because keeping a crew alive for almost two years on a ship crushed by ice, then leading them 800 miles across open ocean in a lifeboat, is the kind of impossible leadership that fascinates me.
Business impact
$110M+ Annual Recurring Revenue
Led marketing and commercial transformation that moved company upmarket, achieving 50% competitive win rate increase and 80% bigger average contract values.
Category repositioning & rebranding
Repositioned product portfolio and executed 2 global rebrands to compete in new market category with premium pricing.
Global team leadership
Built and managed 30-person marketing team across US, EMEA, and APAC through major organizational changes while achieving 50% marketing contribution to growth.
Executive stakeholder management
Regular board presenter managing ~$10M budget while maintaining growth trajectory during ownership transition and acquisition integration.
Repositioning & rebranding
